AI WebTracker® identifies the people actively researching, comparing and visiting law firms in your practice area and market, then delivers them to you in a live daily feed. Subscribe once, tell us your practice area, and start reaching the prospects your competitors are working hard to win.
Available by monthly subscription. Run it yourself or let our team run it for you.
A person hurt in a crash, facing a charge or planning an estate does not hire the first firm they find. They search, compare, read reviews and visit several firm websites before they call anyone. Most of that research happens on your competitors' pages, where you have no visibility and no chance to make your case.
Meanwhile, the big ad platforms keep removing targeting options. Keyword costs climb. Broad campaigns burn budget on people who will never need a lawyer. And the data you pay to generate stays locked inside someone else's platform.
Broad targeting reaches people with no legal need, and you pay for every impression.
High-intent people researching competing firms never see your message.
Your audience lives inside the ad platforms, not inside your firm.
AI WebTracker® is the same AI-powered technology Nexus uses to generate high-intent leads and signed MVA cases. Now your firm can subscribe to it directly.
You tell us your practice areas, the case types you want most and the markets you serve. Our AI models the online behavior of people researching those legal needs and visiting competing firms that handle them, matches that behavior to real people and households, and delivers a fresh feed of prospects every day. You see who entered the feed, why they entered and which competing firms they were looking at.
Build audiences from people researching and visiting competing firms in your practice area, not a generic category every other firm buys.
Layer in the exact searches and phrases your clients use, such as "truck accident lawyer near me" or "how to file a workers' comp claim."
AI WebTracker® moves beyond inaccurate IP address matching to connect behavior to identified individuals and households.
Prospects enter the feed when their research signals cross the threshold and leave when they stop, so you are working today's demand, not last month's list.
Tell us your practice areas, the case types you want most and your target geography. The more specific you are, the stronger your feed.
Our team configures your AI WebTracker® feed around your practice areas and markets and tunes it with you during the first weeks so the volume and quality match your goals.
Push your audience to Meta, Google, YouTube and other ad platforms, sync it to your CRM or intake system, or use it for direct mail and other permitted outreach. Your feed refreshes continuously.
Name, household and contact details at the depth your subscription includes.
The competitor research, search terms and practice-area signals that placed them in your feed.
The competing firms in your practice area whose websites and research activity triggered the match.
State, metro and ZIP code, so you can route prospects by office or territory.
First seen, last seen and days in feed, so your team knows who is most active right now.
A dashboard, hashed ad audiences, CRM sync or file delivery.
AI WebTracker® draws on more than 60 billion online behaviors across consumer and business audiences and enriches matches against a database of more than 280 million consumer profiles. Any web behavior can be queried, which means your feed is built around your firm, your competitors and your market rather than a fixed menu of topics.
AI WebTracker® also works for nearly any business with high-value clients and identifiable competitors, from medical practices and financial advisors to home services and B2B companies.
Spend on people already shopping for a lawyer, not everyone in a ZIP code.
Reach prospects while they are still comparing firms, before they sign with a competitor.
Your intake team knows which prospects are most active and what they were researching.
Your feed is your firm's data asset, ready to use across every channel you choose.
See how many competitor shoppers enter your feed each day and which competitors drive the most demand.
Plans are quoted on your practice areas, number of competitors, geography, expected monthly volume and delivery options.
AI WebTracker® uses licensed data sources and honors applicable consumer opt-out and do-not-sell requests. Your firm decides how and whether to contact anyone in its feed. Most firms use their feed first for advertising audiences, which keeps outreach within familiar attorney advertising channels. Any direct contact by phone, text, email or mail should follow the TCPA, CAN-SPAM, state privacy laws and your state's rules of professional conduct, including rules on solicitation and required advertising disclosures. Our team configures every feed with these boundaries in mind.
Tell us your practice area, market and the competitors you want tracked. We will show you the volume of people researching those firms right now and walk you through the feed.
Book a short call. Tell us your practice area and market, and we will show you how many people are actively researching and visiting competing firms there before you commit to anything.
Email team@nexuslegal.group or use our Request a Quote form.
Nexus Legal Group is a legal marketing and consulting company, not a law firm, and does not provide legal advice. AI WebTracker® uses licensed data sources and honors applicable consumer opt-out and do-not-sell requests. Your firm is responsible for ensuring any outreach follows the TCPA, CAN-SPAM, applicable state privacy laws and your jurisdiction's attorney advertising and solicitation rules.